Mobile Paintworks
RoadHue Mobile Paintworks
Brand Identity Kit
Four variations for every application. Use the correct version for each context.
Primary — Horizontal
Default usage on light surfaces
Reversed — On Dark
For charcoal backgrounds
Stacked — Vertical
Square placements, social profiles
Stacked — On Dark
Dark square applications
App Icon
On Orange
On White
Mono White
All White — Dark Surfaces
Embroidery, vinyl, single-color print
All Charcoal — Light Surfaces
Embossing, watermark, letterhead
Dashed zone = minimum clear space (height of "R" on all sides)
Use on approved backgrounds: #1A1A1A, #FFFFFF, #FF6B2B
Scale proportionally at any size above minimum
Use correct monochrome version for single-color applications
Add dark overlay before placing on photography
Maintain clear space on all sides equal to height of 'R'
Stretch, skew, or distort the logo in any dimension
Add drop shadows, glows, or 3D effects
Recolor outside the approved brand palette
Rotate the logo for any application
Place directly on busy photography without overlay
Use below minimum size specifications
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